Given "Weedoo", our charge was to build an endurance community. Business and Brand proposition with strategy, tone and design elements; evolved into two podcasts, site content and events.
(Was to be a deep funnel digital app combining engagement, coaching, training, equipment, travel and events, but that's a story for another time.)
(click to view PDFs)
Brand Tone Book
Brand Guidelines Book
Site, Podcasts, Shop, Journal Relaunch
WEDŪ Content Films
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