Expose and enlarge the gulf that exists between iPad and every wannabe tablet with the new iPad Air.
iPad Air launch campaign, 'Your Verse'
iPad Air 'Your Verse' website and story extensions
iPad Air momentum campaign, 'Their Verse'
All 'Your Verse' web stories; Jason Hall example
Jason Hall 'Slow Roll' extended web film
iPad Air 'Your Verse' integration across all Apple platforms; Esa-Pekka / Jason Hall examples
