Expose and enlarge the gulf that exists between iPad and every wannabe tablet with the new iPad Air.
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/8efa4dadafcc98c2378b5454_rw_1920.jpg?h=1b1696dbab5390e810b9abb144619a43)
iPad Air launch campaign, 'Your Verse'
iPad Air 'Your Verse' website and story extensions
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/53809ae28082276feb31cb0b_rw_1920.jpg?h=c1877488436039e6ae9c646c47ec68cd)
iPad Air momentum campaign, 'Their Verse'
All 'Your Verse' web stories; Jason Hall example
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/1fdc3f12f4f97babe9d813e4_rw_1920.jpg?h=3a1aa0afc2424e742466b3ebfde3e1f9)
Jason Hall 'Slow Roll' extended web film
iPad Air 'Your Verse' integration across all Apple platforms; Esa-Pekka / Jason Hall examples
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/4128b6896b0d81e29891b155_rw_1920.jpg?h=58eeb9ebac3a673393143cf63662cc9f)