Launch iPad Air 2 by showcasing the powerful apps that the iPad generation is using to change the world.
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/53f4682646a230efb6ad1eb6_rw_1920.jpg?h=0b375b6f38bb6c7a2cd243f306f971ac)
iPad Air 2 launch campaign, 'Change'
iPad Air 2 website launch
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/c677144c1dd0b04e694a588c_rw_1920.jpg?h=838772b16f8764d64f34f79292704cc6)
iPad Air 2 momentum campaign, 'Everything Changes'
iPad Air 2 website refresh
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/5615a0bf8fd90d917459307b_rw_1920.jpg?h=e40c06ff5e7faea0d76792fe81b43061)
Cooking and Redecorating subpages
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/86692cbc4dc153c19ffa7404_rw_1920.jpg?h=8535f3070237086d55cfda164b8c7ab2)
Small Business / Travel category subpages
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/4fe59bcc42c26bb1c29208ec_rw_1920.jpg?h=9c512d4676ee11bedbd39c1225002706)
iPad Air 2 'Change' integration across all Apple channels
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/be54891e103103ff9e41502f_rw_1920.jpg?h=8c7d2265312770dbc326f11cdb00fa4d)