Launch iPad Air 2 by showcasing the powerful apps that the iPad generation is using to change the world.
iPad Air 2 launch campaign, 'Change'
iPad Air 2 website launch
iPad Air 2 momentum campaign, 'Everything Changes'
iPad Air 2 website refresh
Cooking and Redecorating subpages
Small Business / Travel category subpages
iPad Air 2 'Change' integration across all Apple channels