Worked with Rapha as a creative with brand initiatives as well as a rider for the Continental Project.
This Just-in: A quick strike video campaign (with legs) featuring Justin Williams. Co-starring Criterium Racing. Justin represents a next: inclusion, participation, dreams, optimism, potential and access to the sport of cycling. Provided creative strategy, writing, art direction and design; film director, editorial, production.
(click to view PDFs)'This is my cycling.' Pitch book; creative, vibe, tone.
Teaser.
Main Film.
Instagram trailers.
Rapha launch page story; execution by client
Rapha catalog concept featuring bike collabs
Inaugural Rapha Cyclo-Cross team race and training kit apparel
The Rapha Continental; film, ambassador
