This Just-in: A quick strike video campaign (with legs) featuring Justin Williams. Co-starring Criterium Racing. Justin represents a next: inclusion, participation, dreams, optimism, potential and access to the sport of cycling. Provided creative strategy, writing, art direction and design; film director, editorial, production.
(click to view PDFs)
'This is my cycling.' Pitch book; creative, vibe, tone. 
Teaser.
Main Film.
Instagram trailers.
Rapha launch page story; execution by client
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