Worked with Rapha as a creative with brand initiatives as well as a rider / ambassador in the Continental Project.
This Just-in: A quick strike video campaign (with legs) featuring Justin Williams. Co-starring Criterium Racing. Justin represents a next: inclusion, participation, dreams, optimism, potential and access to the sport of cycling. Provided creative strategy, writing, art direction and design; film director, editorial, production.
(click to view PDFs)'This is my cycling.' Pitch book; creative, vibe, tone.
Teaser.
Main Film.
Instagram trailers.
Rapha launch page story; execution by client
Rapha catalog concept featuring bike collabs
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/16626e21-99b6-4167-9005-a41910f08b11_rw_1920.jpg?h=9fc627140dba04a01a38136937c7d029)
Inaugural Rapha Cyclo-Cross team race and training kit apparel
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/f0663435-8e4d-48fb-81e9-f8812fcfa46e_rw_1200.jpg?h=819fc3f0568683cb16f46e73e0dbefc4)
The Rapha Continental; film, ambassador
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/74b6832b-5cea-48bf-9c65-20f8cd882b2a_rw_1920.png?h=c9391814f965abc9b1577e68979ced9b)