Projects
Rapha
SPARQ
WEDŪ
Apple iPad Pro
Apple iPad Air 2
Apple iPad Air
Apple iPhone
Apple Environment
STRAVA
Beloved Cycles
Roll Massif
CANCER(TM)
FRS
Nike Yellow
Nike Running
Nike Cycling
Nike JDI / Product
Nike Basketball
Contact
work // james selman A>B™2023
Projects
Rapha
SPARQ
WEDŪ
Apple iPad Pro
Apple iPad Air 2
Apple iPad Air
Apple iPhone
Apple Environment
STRAVA
Beloved Cycles
Roll Massif
CANCER(TM)
FRS
Nike Yellow
Nike Running
Nike Cycling
Nike JDI / Product
Nike Basketball
Contact
FRS
Launch strategy; 'no secrets, just real ingredients'; explaining FRS to a larger audience.
'SHHHHHHHHH'
'Train', 'Swim' and 'Mule' for digital share
Strategy evolution, 'strength from the inside out,' stories of those that challenge the doubters
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