Ran this work inside of W+K with a small team of studio and production help wrangling the partnership (and creative budgets) between Nike and Trek over five years.
'Some things don't change. Some things do.' campaign.
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/5bfec65d434cce09634cc81d_rw_1920.jpg?h=7b3af9af952875a341a1f79db593ff40)
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/de7340494fc768e0c4c9dfd9_rw_1920.jpg?h=a07ea86e07011485d231212360a29897)
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/2547c7e12ee76470958a6383_rw_1920.jpg?h=cb7aa48ac8322de9e87ffaea9787fb49)
'Iconic History'
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/df7b7995cdb15bb1852ab2bd_rw_1920.jpg?h=5d2aa9957d0c6db5c9756126d80be489)
'The Golden Fleece'
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/c83f5105fdd6db9e2101ac54_rw_1920.jpg?h=b45d618228e44fa3a538d0839c3cd567)
'Inspired by actual events' all-in-one stories poster and product catalog within a custom Tip-Top patch kit
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/f3ae1830f3faa931573220c1_rw_3840.jpg?h=c91954dfa4b670658d2c52feb21d20a2)
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/5efe1ce2231f430b8660bfbf_rw_1920.jpg?h=5770f9498f04d6ee5d176996dd3a5d69)
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/ce0d3e89867096c68718d366_rw_1920.jpg?h=62e4cc40a0a3880d6af65eaf5955cc1c)
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/49dd6b5bb0749e61ae12f689_rw_1920.jpg?h=2a39116f1fce94bbc6495d83af172781)
'Inspired by actual events'
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/6e2a626b727645c1d4367261_rw_1920.jpg?h=32f82867e55eae023ab651805d11c261)
![](https://cdn.myportfolio.com/543103bc85b7fb131c6ff6f64bc47ced/98a9c285729145548996a51e_rw_1920.jpg?h=d29028d444ea5cdecbec80a2d8681d89)