Ran this work inside of W+K with a small team of studio and production help wrangling the partnership (and creative budgets) between Nike and Trek over five years.
'Some things don't change. Some things do.' campaign.
'Iconic History'
'The Golden Fleece'
'Inspired by actual events' all-in-one stories poster and product catalog within a custom Tip-Top patch kit
'Inspired by actual events'
